Gamification Service Framework and Transformative Services: Applications for Environmental, Social and Organizational Changes

Sol Klapztein and Carla Cipolla
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Sol Klapztein: State University of Rio de Janeiro
Carla Cipolla: Universidade Federal do Rio de Janeiro

A chapter in Transforming Society and Organizations through Gamification, 2021, pp 181-201 from Springer

Abstract: Abstract This chapter aims to demonstrate how the Gamification Service Framework (GSF), an artifact that uses service design and game design resources to gamify services, can be used specifically as a design tool for improving transformative services. We discuss here its application in three cases: a recycling service aiming at environmental changes, a carpooling service focusing on social issues and an incident notification system aiming to promote a more empowering and participatory experience. In each, the authors demonstrate the four phases of the GSF process: selection, analysis, gamification and evaluation. At last, we discuss possible paths for the gamification of transformative services and possible improvements for the GSF.

Keywords: Gamification; Service design; Transformative services; Gamification service framework; User experience (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-68207-1_10

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DOI: 10.1007/978-3-030-68207-1_10

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