The Role of Trust in Building Relationships of Dignity: A Case Study on the Street Market in Vulnerable Conditions

Francilene Araújo Morais ()

Chapter Chapter 18 in Organizational Dignity and Evidence-Based Management, 2021, pp 257-270 from Springer

Abstract: Abstract This chapter aims to present how trust contributes to the construction of dignity relationships between marketers and customers in street markets and the contribution of trust to build relationships of solidarity to overcome vulnerability and preserve the marketers’ dignity. The street market of Campina Grande, in the Brazilian Northeast region, was elected to this study. This traditional street market exists in precarious conditions and dates back to the city’s origin. To develop the work presented in this chapter, we used ethnographic methods with immersion in the street market experience, observations, in addition to 35 interviews with marketers and customers. Results show that people in vulnerability situations are likely to get together in relationships of solidarity to overcome vulnerability and preserve their dignity. These relations are enabled by relationships of trust and friendship. This study proves that even in adverse conditions of vulnerability people seek alternatives to preserve their dignity, despite the disrespect and unworthy treatment the disadvantaged ones receive by those in advantageous positions. This chapter contributes to the readers’ consideration about the power of trust to overcome the conditions of vulnerability and build dignity relationships.

Keywords: Vulnerability; Trust; Dignity (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-68560-7_18

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DOI: 10.1007/978-3-030-68560-7_18

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