#thatswhywestallis Shows the World How Good West Allis Feels

Jenny Kosek ()
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Jenny Kosek: Communications Strategist, City of West Allis

A chapter in Public Branding and Marketing, 2021, pp 201-205 from Springer

Abstract: Abstract This chapter details how one city developed and communicated its brand identity.

Keywords: City branding; Brand development; Local government (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70505-3_11

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DOI: 10.1007/978-3-030-70505-3_11

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