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Public Branding and Marketing

Edited by Staci M. Zavattaro

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-70505-3
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Chapters in this book:

Introduction
Staci M. Zavattaro
Correction to: From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University
Julia Cummings and Ken McConnellogue
Economic Coopetition and the Absence of Comprehensive Data: Why Scholars and Practitioners Should Work Hand in Hand
Vincent Mabillard and Renaud Vuignier
Theorizing “Value” in Sustainable Urban Branding Strategies
Laura Ripoll González and Fred Gale
The (Almost) Forgotten Co-producers: Intermediaries Co-creating Brand in Public Services
Afsan Chowdhury and Arjuman Naziz
The Brussels-Capital Region: Toward a More Integrated Strategy for Europe’s Capital?
Vincent Mabillard
Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine
Wawrzyniec Rudolf and Arild Wæraas
Branding from Within: Internal Brand Management in the Public Sector
Ulrika Leijerholt
Branding the Public Service of Canada: A Model Worthy of Emulation or Unfulfilled Promise?
Tim A. Mau
Branding for Morale
M. Blair Thomas
Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools
Dag Yngve Dahle
#thatswhywestallis Shows the World How Good West Allis Feels
Jenny Kosek
Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda
Ellen Minkman, Vidar Stevens and Roanne Voorst
From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University
Julia Cummings and Ken McConnellogue
Who Learns from Who in Participatory Practices of Place Brand Co-creation? An Exponential Random Graph Modelling Analysis on the Determinants of Learning Interactions in a Belgian Branding Process
Vidar Stevens and Peter Nafzger
Conclusion
Staci M. Zavattaro

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DOI: 10.1007/978-3-030-70505-3

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