Public Branding and Marketing

Edited by Staci M. Zavattaro

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-70505-3
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Chapters in this book:

Introduction

Staci M. Zavattaro

Correction to: From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University

Julia Cummings and Ken McConnellogue

Economic Coopetition and the Absence of Comprehensive Data: Why Scholars and Practitioners Should Work Hand in Hand

Vincent Mabillard and Renaud Vuignier

Theorizing “Value” in Sustainable Urban Branding Strategies

Laura Ripoll González and Fred Gale

The (Almost) Forgotten Co-producers: Intermediaries Co-creating Brand in Public Services

Afsan Chowdhury and Arjuman Naziz

The Brussels-Capital Region: Toward a More Integrated Strategy for Europe’s Capital?

Vincent Mabillard

Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine

Wawrzyniec Rudolf and Arild Wæraas

Branding from Within: Internal Brand Management in the Public Sector

Ulrika Leijerholt

Branding the Public Service of Canada: A Model Worthy of Emulation or Unfulfilled Promise?

Tim A. Mau

Branding for Morale

M. Blair Thomas

Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools

Dag Yngve Dahle

#thatswhywestallis Shows the World How Good West Allis Feels

Jenny Kosek

Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda

Ellen Minkman, Vidar Stevens and Roanne Voorst

How to Close the Gap? Branding as a Solution to Declining Youth Participation

Axelle Verdonck, Jan Boon and Vidar Stevens

From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University

Julia Cummings and Ken McConnellogue

Who Learns from Who in Participatory Practices of Place Brand Co-creation? An Exponential Random Graph Modelling Analysis on the Determinants of Learning Interactions in a Belgian Branding Process

Vidar Stevens and Peter Nafzger

Conclusion

Staci M. Zavattaro

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DOI: 10.1007/978-3-030-70505-3

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