Conclusion

Staci M. Zavattaro (staci.zavattaro@ucf.edu)
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Staci M. Zavattaro: School of Public Administration, University of Central Florida

A chapter in Public Branding and Marketing, 2021, pp 273-274 from Springer

Abstract: Abstract I will end as the book began – with a nod to the rapid changes in our world affecting communities globally. The COVID-19 pandemic continues to shake our sense of place and urgency. Many people thought something like this could not happen again in an advanced society. Epidemiologists, though, warned about a virus-spreading crisis repeatedly (Cox et al. 2003). “A pandemic is considered likely if the novel virus is readily transmissible from person to person and causes disease and if there are large populations worldwide that lack immunity to the virus” (Cox et al. 2003, p. 1801).

Date: 2021
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DOI: 10.1007/978-3-030-70505-3_16

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