Theorizing “Value” in Sustainable Urban Branding Strategies

Laura Ripoll González () and Fred Gale ()
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Laura Ripoll González: Erasmus University
Fred Gale: University of Tasmania

A chapter in Public Branding and Marketing, 2021, pp 25-41 from Springer

Abstract: Abstract While cities are increasingly engaging in planning and branding for sustainability, to date, there has been insufficient attention or scrutiny applied to what these new ends and means are and might need to look like. In particular, little attention has been devoted to reflecting on how sustainability is calling into question our understanding of one of the English language’s most slippery concepts, “value.” The domination of the “exchange value” mindset in the city branding literature, we argue, is hindering the development of place branding as a tool to achieve “sustainability.” Building on the concept of “sustainable development” but recasting it as its own noun by displacing “development,” sustainability is identifying a different end beyond mere increased exchange value as the objective of political economic action.

Keywords: Sustainability; City branding; Public value (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70505-3_3

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DOI: 10.1007/978-3-030-70505-3_3

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