Perceptions of Gen Z Tourists on Street Food in Hong Kong

Derrick Lee (), Tingzhen Chen and Wilco Chan
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Derrick Lee: Singapore Institute of Management
Tingzhen Chen: Tourism, James Cook University
Wilco Chan: Institute for Tourism Studies

Chapter Chapter 10 in Generation Z Marketing and Management in Tourism and Hospitality, 2021, pp 249-279 from Springer

Abstract: Abstract The study aims to examine Gen Z tourists’ perceptions of patronizing street food in Hong Kong. A questionnaire was distributed and a total of 161 valid samples were collected from Chinese tourists and Western tourists. Factor analysis, series of independent sample t-tests and chi-square tests were conducted. The study identified five factors: etic destination image, local emersion, e-WOM, emic food characteristics and safety/hygiene. Further investigation revealed no significant difference between both groups of respondents based on the five factors. The chi-square results suggest that Chinese Gen Z are more knowledgeable and receptive to patronize street food in Hong Kong. Implications for promoting street food for the future development of Hong Kong food tourism are discussed.

Keywords: Food tourism; Street food; Gen Z tourists; Chinese and Western; Hong Kong (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70695-1_10

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DOI: 10.1007/978-3-030-70695-1_10

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