Revitalizing Alignment Theory for Digital Servitization Transition

Bieke Struyf (), Paul Matthyssens () and Wouter Van Bockhaven ()
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Bieke Struyf: Antwep Management School
Paul Matthyssens: Antwep Management School
Wouter Van Bockhaven: Antwep Management School

A chapter in The Palgrave Handbook of Servitization, 2021, pp 261-280 from Springer

Abstract: Abstract Digitalization presents manufacturers with new opportunities for differentiation. Yet, transitioning toward selling technology-enabled advanced solutions remains challenging. By applying an alignment theory lens to extant (digital) servitization literature, we open the black box to factors underwriting digital servitization transition success and/or failure. An alignment framework for digital servitization is developed. Propositions for future research are made.

Keywords: Servitization; Digitalization; Digital transformation; Alignment theory (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-75771-7_17

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