Managerial Heuristics in Servitization Journey

Tuomas Huikkola () and Marko Kohtamäki ()
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Tuomas Huikkola: University of Vaasa
Marko Kohtamäki: University of Vaasa

A chapter in The Palgrave Handbook of Servitization, 2021, pp 281-292 from Springer

Abstract: Abstract This essay conceptualizes the role of managerial heuristics when manufacturers undergo service transition. The present conceptual article suggests that managers can learn different heuristics from experiences (e.g., trial-and-error) when transitioning toward services and solutions and discusses one missing element in the existing servitization literature: managerial heuristics and the use of simple rules to manage servitization and facilitate organizational learning (i.e., why, what, and how manufacturers learn when they servitize). This study encourages future studies to more broadly investigate the psychological foundations of the strategic change process in the context of servitization.

Keywords: Heuristics; Expert heuristics; Simple rules; Psychological foundations of strategy; Servitization (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-75771-7_18

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DOI: 10.1007/978-3-030-75771-7_18

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