Employee Reactions to Servitization as an Organizational Transformation

Mădălina Pană () and Melanie E. Kreye ()
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Mădălina Pană: Technical University of Denmark (DTU Management)
Melanie E. Kreye: Technical University of Denmark (DTU Management)

A chapter in The Palgrave Handbook of Servitization, 2021, pp 327-339 from Springer

Abstract: Abstract This chapter presents a framework that describes employees’ long-term reactions to and suitable management responses for engaging employees in servitization. We review the literature on servitization, organizational behavior, and organizational psychology to identify observable behaviors and reasons for three employee reactions to servitization: (1) support, (2) rejection and voluntary turnover, and (3) resistance. For each reaction, we present management responses that are intended to overcome the barriers to engaging employees in servitization while improving the decision-making behind the organizational transformation. Theoretical implications and practical advice for managers are provided.

Keywords: Employee reactions; Suitable management responses; Employee engagement; Organizational transformation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-75771-7_21

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DOI: 10.1007/978-3-030-75771-7_21

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