Service-Dominant Logic: A Missing Link in Servitization Research?

Maria Åkesson () and Nina Löfberg ()
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Maria Åkesson: Karlstad University
Nina Löfberg: Karlstad University

A chapter in The Palgrave Handbook of Servitization, 2021, pp 389-402 from Springer

Abstract: Abstract Parallel to the evolving literature on servitization, the notion of service-dominant (S-D) logic has evolved as a perspective on marketing. The research fields of servitization and S-D logic have mainly developed separately, even though they are highly relevant to each other. Combining these fields creates a framework that contributes to an improved theoretical basis for servitization. We argue that S-D logic can be seen as a missing link in servitization research and we discuss three implications for theory and practice; (1) a definition of servitization, (2) a foundational service business logic to guide servitization, and (3) a holistic view of servitization.

Keywords: Service-dominant logic; Servitization; Business logic; Service transition; Services (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-75771-7_25

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DOI: 10.1007/978-3-030-75771-7_25

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