Upscaling Sustainable Niches: How a User Perspective of Organizational Value Logics Can Help Translate Between Niche and System

Alexandra Palzkill (palzkill@uni-wuppertal.de) and Karoline Augenstein (augenstein@uni-wuppertal.de)
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Alexandra Palzkill: University of Wuppertal
Karoline Augenstein: University of Wuppertal

A chapter in Business Models for Sustainability Transitions, 2021, pp 229-248 from Springer

Abstract: Abstract A great variety of business organizations, environmentally or socially motivated entrepreneurs, aim to contribute to the development of more sustainable societies. A key question is how these organizations can move beyond isolated, protected niches and increase their impact on the mainstream without compromising their sustainability-oriented core mission and values? In the following chapter, this question is approached by focusing on the organizational value logics of sustainability-oriented entrepreneurs and how these are related to, translated and defended against dominant regimes built around market and commercial logics. It will discuss how a user perspective of organizational value logics can shed light on the process of niche-regime interaction and the upscaling potential of sustainable niches or provide a way to manage different logics using an outside-in-perspective. This chapter presents a case study of a civil society initiative’s entrepreneurial activities and reflects on the question of how organizations can contribute to sustainability transitions while confronted with different and often fundamentally incompatible niche and regime logics.

Date: 2021
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DOI: 10.1007/978-3-030-77580-3_8

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