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Missions: For Whom Does the Company Exist?

Pablo Cardona and Carlos Rey ()
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Carlos Rey: Universitat Internacional de Catalunya (UIC)

Chapter 5 in Management by Missions, 2022, pp 69-80 from Springer

Abstract: Abstract The unbundling of the corporate purpose in specific missions is a central question for management by missions (MBM). Missions, understood as the contributions that characterize the purpose, have been present in management life for close to half a century and today are one of the main management tools used by companies around the world. In this chapter, we discuss the relationship between purpose and missions. More specifically, we show how management by missions nurtures the development of purpose in three fundamental dimensions: content, credibility and sense of urgency.

Keywords: Missions; Purpose; Stakeholder theory; Content; Credibility; Sense of urgency; Management by missions (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-83780-8_5

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DOI: 10.1007/978-3-030-83780-8_5

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