Deploying Purpose

Pablo Cardona and Carlos Rey ()
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Carlos Rey: Universitat Internacional de Catalunya (UIC)

Chapter 7 in Management by Missions, 2022, pp 97-110 from Springer

Abstract: Abstract The main challenge of management by missions (MBM) is to bring the purpose to life for employees at all levels, so that it becomes more than just a generic statement. In this chapter, we introduce the concept of “shared missions,” which distribute the company’s missions at all levels of the company. Through the shared missions, the corporate purpose is deployed throughout the company’s various areas, teams and, eventually, each individual.

Keywords: Purpose; Missions; Shared missions; Individual missions; Interdependency matrix; Management by missions (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-83780-8_7

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DOI: 10.1007/978-3-030-83780-8_7

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