They Said What? Investigating Fan Online Commentary in Politics and Sport

Cody T. Havard (), Brendan Dwyer () and Jennifer L. Gellock ()
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Cody T. Havard: The University of Memphis
Brendan Dwyer: Virginia Commonwealth University
Jennifer L. Gellock: North Alabama University

Chapter Chapter 3 in Rivalry and Group Behavior Among Consumers and Brands, 2021, pp 33-56 from Springer

Abstract: Abstract The study addressed the phenomenon of group membership and how group members engage in online commentary. Specifically, the paper investigated comments left in online chatrooms during the three presidential debates in 2016 and three prominent college football rivalry games. Findings showed that people choosing to leave comments in an online chatroom did so to (1) comment on the nature of the rivalry or relationship, (2) comment on the game itself, or (3) to derogate the out-group. Further, a higher proportion of comments left in the political chatrooms were negative toward the out-group compared to the sport setting. Implications are discussed, and the paper presents directions for future inquiry and ideas for addressing out-group negativity in political fandom.

Keywords: Rivalry; Fandom; Politics; Sport; Group membership; Online communication (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85245-0_3

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DOI: 10.1007/978-3-030-85245-0_3

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