Rivalry and Group Behavior Among Consumers and Brands

Cody T. Havard ()
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Cody T. Havard: The University of Memphis

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-85245-0
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Chapters in this book:

Ch Chapter 1 Rivalry In and Out of Sport: The Need for Research and Comparision

Cody T. Havard

Ch Chapter 2 The Games We Play: Investigating Rivalry in Sport and Gaming Console Brands

Cody T. Havard, Brady White, Richard L. Irwin and Timothy D. Ryan

Ch Chapter 3 They Said What? Investigating Fan Online Commentary in Politics and Sport

Cody T. Havard, Brendan Dwyer and Jennifer L. Gellock

Ch Chapter 4 Are You Team Apple or Team Samsung? Investigating Rivalry in Sport and Mobile Phone Brands

Cody T. Havard, Michael Hutchinson and Timothy D. Ryan

Ch Chapter 5 Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom

Cody T. Havard, Daniel L. Wann, Rhema D. Fuller and Kimberley Bouchard

Ch Chapter 6 Introduction of a Hierarchy of Out-Group Derogation

Cody T. Havard, Frederick G. Grieve and Ted B. Peetz

Ch Chapter 7 Here We Are, There We Go

Cody T. Havard

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-85245-0

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DOI: 10.1007/978-3-030-85245-0

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