Here We Are, There We Go

Cody T. Havard ()
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Cody T. Havard: The University of Memphis

Chapter Chapter 7 in Rivalry and Group Behavior Among Consumers and Brands, 2021, pp 129-134 from Springer

Abstract: Abstract This chapter offers conclusions from the studies included in this text and reiterates ideas for future investigation to further understand how rivalry and group member behavior is influenced by fandom setting. First, the current chapter offers a recap for the studies included in the text. Then, the chapter reiterates how the content in the text could be used by researchers and practitioners attempting to learn more about group behavior. The chapter concludes with ideas for future investigations and avenues that researchers can purpose to further our understanding of individual and group behavior.

Keywords: Rivalry; Out-group derogation; Group member derogation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85245-0_7

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DOI: 10.1007/978-3-030-85245-0_7

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