Introduction of a Hierarchy of Out-Group Derogation

Cody T. Havard (), Frederick G. Grieve () and Ted B. Peetz ()
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Cody T. Havard: The University of Memphis
Frederick G. Grieve: Western Kentucky University
Ted B. Peetz: Belmont University

Chapter Chapter 6 in Rivalry and Group Behavior Among Consumers and Brands, 2021, pp 105-128 from Springer

Abstract: Abstract The current study introduces a hierarchy and spectrum of group member behavior and out-group derogation. Specifically, perceptions and likely behaviors among fans of: sport, politics, online electronic gaming, electronic platform gaming, science fiction, mobile phones, Disney theme parks, comics, and straight-to-consumer streaming entertainment platforms are compared to examine how various settings influence negativity toward relevant out-groups. To accomplish this, the Group Behavior Composite (GBC) is introduced, made up of the four facets of the Rivalry Perception Scale (RPS) and the Glory Out of Reflected Failure (GORFing) scale, to introduce a hierarchy of rival negativity and group member behavior. Discussion focuses on theoretical and practical implications of the GBC and hierarchy, while also calling for future areas of research.

Keywords: Group membership; Group member behavior; Group Behavior Composite (GBC); Hierarchy of Out-group Derogation (HOD); Out-group Derogation Spectrum (ODS) (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85245-0_6

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DOI: 10.1007/978-3-030-85245-0_6

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