Introduction: The Future of Luxury

Rebecca Schmitt (), Arnaud Rossi () and Albert Bensoussan ()

Chapter 1 in Omni-personal Luxury, 2022, pp 1-15 from Springer

Abstract: Abstract In this chapter, we investigate the macro trends and market dynamics. This will give us an understanding of how changing customer expectations are accelerating the omni-personal transformation towards the future of luxury.

Keywords: Digital transformation; Luxury; Customer experience; New retail; Omni-channel; Innovation; Customer centricity; China; Sustainability; COVID-19 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85769-1_1

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DOI: 10.1007/978-3-030-85769-1_1

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