Omni-personal Luxury

Rebecca Schmitt (), Arnaud Rossi () and Albert Bensoussan ()

in Springer Books from Springer

Date: 2022
ISBN: 978-3-030-85769-1
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Chapters in this book:

Ch 1 Introduction: The Future of Luxury

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 2 The Industry Is Special

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 3 Cautious Steps Towards Digital

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 4 Customer Centricity Is Key

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 5 Digital Transformation of the Omni-personal Customer Journey

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 6 How to Go Omni-personal

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

Ch 7 Conclusion: Embark on Your Journey to the Omni-personal Now

Rebecca Schmitt, Arnaud Rossi and Albert Bensoussan

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-85769-1

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DOI: 10.1007/978-3-030-85769-1

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