How to Go Omni-personal

Rebecca Schmitt (), Arnaud Rossi () and Albert Bensoussan ()

Chapter 6 in Omni-personal Luxury, 2022, pp 141-159 from Springer

Abstract: Abstract In this chapter, we describe how to embed the omni-personal strategy into the business unit strategy, along with its technical, structural and organisational implications. We outline three approaches to kick off the omni-personal transformation: vertical integration, modular marketplaces and e-retail platforms and the full-stack ecosystem. To complete the picture, a matrix provides an overview of the brand reach and control linked to each approach.

Keywords: Digital transformation; Luxury; Customer centricity; Personalisation; Customer experience; Transformation strategy; Technology; Processes; People (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85769-1_6

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DOI: 10.1007/978-3-030-85769-1_6

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