Conclusion: Embark on Your Journey to the Omni-personal Now

Rebecca Schmitt (), Arnaud Rossi () and Albert Bensoussan ()

Chapter 7 in Omni-personal Luxury, 2022, pp 161-162 from Springer

Abstract: Abstract In this chapter, we highlight that the omni-personal transformation starts with the assessment of an organisation’s omni-personal maturity through the different channels and touchpoints within the customer journey. This involves five steps from the definition of the as-is and the target customer journey to the creation of an omni-personal transformation roadmap. Digital maturity has become a critical factor for luxury brands and conglomerates. This is the case today, and it will be especially important in the omni-personal world of tomorrow.

Keywords: Digital transformation; Luxury; Customer experience; Personalisation; Innovation; Customer centricity; Loyalty; Growth strategy (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85769-1_7

Ordering information: This item can be ordered from
http://www.springer.com/9783030857691

DOI: 10.1007/978-3-030-85769-1_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().