Managing Pricing and Value of Luxury Brands

Miguel Angelo Hemzo ()
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Miguel Angelo Hemzo: Universidade de São Paulo

Chapter Chapter 10 in Marketing Luxury Services, 2023, pp 137-148 from Springer

Abstract: Abstract In this chapter it is discussed the main topics related to pricing, as how to define full‐pricing strategies, how to work properly with dynamic‐pricing strategies, how to set operational pricing decisions, as promotions and discounts, as well as credit and installment decisions.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86073-8_10

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DOI: 10.1007/978-3-030-86073-8_10

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