Marketing Luxury Services

Miguel Angelo Hemzo ()
Additional contact information
Miguel Angelo Hemzo: Universidade de São Paulo

in Springer Books from Springer

Date: 2023
ISBN: 978-3-030-86073-8
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 History and Concept of Luxury

Miguel Angelo Hemzo

Ch Chapter 10 Managing Pricing and Value of Luxury Brands

Miguel Angelo Hemzo

Ch Chapter 11 Communication Strategies and Tools for Luxury Brands

Miguel Angelo Hemzo

Ch Chapter 12 Managing People for the Luxury Market

Miguel Angelo Hemzo

Ch Chapter 13 Process Management and Operations for Luxury Brands

Miguel Angelo Hemzo

Ch Chapter 14 Managing the Luxury Panorama for Great Experiences

Miguel Angelo Hemzo

Ch Chapter 15 Strategical Satisfaction Management

Miguel Angelo Hemzo

Ch Chapter 16 Culture and Leadership

Miguel Angelo Hemzo

Ch Chapter 2 The Luxury Market

Miguel Angelo Hemzo

Ch Chapter 3 Luxury Market and the Service-Dominant Logic Paradigm

Miguel Angelo Hemzo

Ch Chapter 4 How to Position a Luxury Product

Miguel Angelo Hemzo

Ch Chapter 5 Luxury Consumer Behavior

Miguel Angelo Hemzo

Ch Chapter 6 Defining the Persona: Segmentation and Targeting

Miguel Angelo Hemzo

Ch Chapter 7 Developing Strong Luxury Brands for Products and Services

Miguel Angelo Hemzo

Ch Chapter 8 Creating Competitive Products

Miguel Angelo Hemzo

Ch Chapter 9 Place Strategies for Luxury Brands

Miguel Angelo Hemzo

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-86073-8

Ordering information: This item can be ordered from
http://www.springer.com/9783030860738

DOI: 10.1007/978-3-030-86073-8

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().