Luxury Consumer Behavior

Miguel Angelo Hemzo ()
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Miguel Angelo Hemzo: Universidade de São Paulo

Chapter Chapter 5 in Marketing Luxury Services, 2023, pp 61-73 from Springer

Abstract: Abstract This chapter presents an overview of the main concepts related to theories about individual, behavioral, social, and anthropological factors related to luxury consumption behaviorLuxury consumption behavior, and how they can be used to segment and best describe different profiles of luxury consumers supported mainly by research from BCG and Altagamma, and academic articles on luxury and luxury consumption behavior.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86073-8_5

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DOI: 10.1007/978-3-030-86073-8_5

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