Process Management and Operations for Luxury Brands

Miguel Angelo Hemzo ()
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Miguel Angelo Hemzo: Universidade de São Paulo

Chapter Chapter 13 in Marketing Luxury Services, 2023, pp 171-177 from Springer

Abstract: Abstract Managing processes has become an important part of marketing management, as its control can guarantee homogeneous high‐quality performance and consumer satisfactionSatisfaction.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86073-8_13

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DOI: 10.1007/978-3-030-86073-8_13

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