Luxury Market and the Service-Dominant Logic Paradigm

Miguel Angelo Hemzo ()
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Miguel Angelo Hemzo: Universidade de São Paulo

Chapter Chapter 3 in Marketing Luxury Services, 2023, pp 45-51 from Springer

Abstract: Abstract In this chapter we discuss the service-dominant logic, a change of paradigm that helps understand how luxury products are more profitable, thanks to the use of distinctive competences, skills, and knowledge of their personal.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86073-8_3

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DOI: 10.1007/978-3-030-86073-8_3

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