Place Strategies for Luxury Brands

Miguel Angelo Hemzo ()
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Miguel Angelo Hemzo: Universidade de São Paulo

Chapter Chapter 9 in Marketing Luxury Services, 2023, pp 121-135 from Springer

Abstract: Abstract In this chapter it is discussed the main aspects related to the Place mix: Channels, Logistics decisions, flow management, distribution centers, and customs management. It is presented how to analyze macro and micro store location decisions, how distribution strategies should be considered for luxury brands, and the concepts and theories on foreign market entry strategies, and its application to luxury companies.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86073-8_9

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DOI: 10.1007/978-3-030-86073-8_9

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