A Précis of Consumer Behaviour Analysis

Gordon R. Foxall ()
Additional contact information
Gordon R. Foxall: Cardiff University

Chapter 5 in The Theory of the Marketing Firm, 2021, pp 119-138 from Springer

Abstract: Abstract This chapter provides a short précis of consumer behaviour analysis. Consumer behaviour is explicable in terms of either an extensional perspective that emphasises its responsiveness to the objectively available reinforcing and punishing consequences it produces or an intentional perspective which employs consumers’ desires, beliefs, emotions and perceptions in order to understand the subjective nature of consumer choice. Economic and social interactions, for example those between consumers and the firm, take the form of bilateral contingencies in which the behaviour setting of one actor impinges on that of the other.

Keywords: Consumer behaviour analysis; Consumer-situation; Utility functions; Bilateral contingency (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86106-3_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030861063

DOI: 10.1007/978-3-030-86106-3_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().