The Theory of the Marketing Firm

Gordon R. Foxall ()
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Gordon R. Foxall: Cardiff University

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-86106-3
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Chapters in this book:

Ch 1 Orientation

Gordon R. Foxall

Ch 2 Fundamental Considerations

Gordon R. Foxall

Ch 3 Key Insights

Gordon R. Foxall

Ch 4 Managing Strategic Scope

Gordon R. Foxall

Ch 5 A Précis of Consumer Behaviour Analysis

Gordon R. Foxall

Ch 6 The Experience of Consumer Choice

Gordon R. Foxall

Ch 7 Social Behaviour and Symbolic Reinforcement

Gordon R. Foxall

Ch 8 Linking Firm and Consumerate

Gordon R. Foxall

Ch 9 The Evolution of Consumption

Gordon R. Foxall

Ch 10 A Nexus of Bilateral Contingencies

Gordon R. Foxall

Ch 11 Compared with What?

Gordon R. Foxall

Ch 12 The Long Reach of the Market

Gordon R. Foxall

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DOI: 10.1007/978-3-030-86106-3

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