The Evolution of Consumption

Gordon R. Foxall ()
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Gordon R. Foxall: Cardiff University

Chapter 9 in The Theory of the Marketing Firm, 2021, pp 201-228 from Springer

Abstract: Abstract The evolution of consumption is described as a progression from individual procurement, joint procurement, exchange and collective procurement, followed by the possibility of further evolution towards marketing through the social creation of transactions and markets. The formal purchasing organisation is considered, as is the possibility of its evolution into, first, firms that sell and, subsequently, market and the marketing firm.

Keywords: Evolution of consumption; System of coordination; Individual procurement; Joint procurement; Exchange; Collective procurement; Marketing; Joint intentionality; Collective intentionality; Symbolic reinforcement (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86106-3_9

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DOI: 10.1007/978-3-030-86106-3_9

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