Sensemaking as a Change Agent Toward CSR Strategy in the Media

Anke Trommershausen ()
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Anke Trommershausen: Hochschule Magdeburg-Stendal

Chapter Chapter 16 in Media and Change Management, 2022, pp 289-309 from Springer

Abstract: Abstract Corporate social responsibility (CSR) strategy in the media has been researched for almost three decades. Many studies and publications look at inventories of CSR strategies, motivations, or detailed measures of such endeavors. This conceptual chapter asks how change toward CSR strategy can effectively take place in organizations and why sensemaking processes play a crucial role in it. In this perspective CSR strategy is conceptualized as an ongoing process of sensemaking, affecting all stakeholders. These processes can be analyzed best through action research.

Keywords: Corporate social responsibility; Organizational change; Sensemaking; Strategy; Process organization studies (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_16

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DOI: 10.1007/978-3-030-86680-8_16

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