CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland

Isabell Koinig (), Anika Bausch () and Matthias Karmasin ()
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Isabell Koinig: University of Klagenfurt
Anika Bausch: University of Klagenfurt
Matthias Karmasin: University of Klagenfurt

Chapter Chapter 17 in Media and Change Management, 2022, pp 311-330 from Springer

Abstract: Abstract In recent years, CSR has not only increased in relevance in the context of individuals’ purchasing decisions, but it has also come to influence how businesses operate. Combining social expectations with economic reasoning has also become the norm in the media industry. The chapter at hand looks at how media companies in Germany, Austria and Switzerland address CSR both in their business operations and in their communication (i.e. as part of the quadruple bottom line). Results indicate that CSR is not implemented as “integrity management” in the media sector yet. We offer potential explanations for this lack of integration, before addressing future research potentials for changing notions regarding CSR in the media industry.

Keywords: Corporate social responsibility; Change management; Media social responsibility (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_17

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DOI: 10.1007/978-3-030-86680-8_17

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