The Normative Turn in the Organisation of Media: Ethical Considerations for Change Management in Media Enterprises

Michael Litschka () and Larissa Krainer ()
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Michael Litschka: St. Pölten University of Applied Sciences
Larissa Krainer: Alpen-Adria Universität Klagenfurt

Chapter Chapter 18 in Media and Change Management, 2022, pp 331-341 from Springer

Abstract: Abstract In this contribution our aim is to provide some philosophical foundations for legitimising modern business. We argue that the social embeddedness of business must lead to a normative turn in management theory and change management, meaning that ethical approaches to management will have to be included in management theory to an even greater extent. This, among other things, can entail considerations on the moral obligations owed by companies, stakeholder approaches, CSR and communicative rationality, and integrative business ethics. For this change to take place in media organisations, we should first understand the importance of the “organisation” in today’s mediatised world and secondly think of organising normative considerations as a “process” within media firms.

Keywords: Normative turn of management; Mediatisation; Organisational ethics; Process ethics; Legitimisation of business (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_18

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DOI: 10.1007/978-3-030-86680-8_18

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