Cross-Border Media Management in a Digital Environment: Challenges and Lessons Learned for Change Management

Denise Voci () and Matthias Karmasin ()
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Denise Voci: Alpen-Adria Universität Klagenfurt
Matthias Karmasin: University of Klagenfurt

Chapter Chapter 2 in Media and Change Management, 2022, pp 13-31 from Springer

Abstract: Abstract The media industry is and has always been characterised by structural changes to such an extent that change has become the only constant in the media environment. Although there are few studies dealing with change management in the media industry, the transformative nature of media markets in relation to the digitisation processes has been under-researched, especially by transnational media management, so far. In this chapter we therefore investigate the impact of the digitisation process on three different levels: namely, on the media market, the media company and on the strategy level. This way, we are able to show on the one side lessons learned and (future) challenges for change management in the media industry, as well as on the other side how media markets and companies are not only subjected to these changes but are also their active (co-)creators, in the sense of a recursive relationship.

Keywords: Cross-border media management; Digitisation; Media market; Media companies; Change management; Cross-border media strategies (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_2

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DOI: 10.1007/978-3-030-86680-8_2

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