Change Management and New Organizational Forms of Content Creation

Christopher Buschow () and Maike Suhr
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Christopher Buschow: Bauhaus-Universität Weimar
Maike Suhr: Bauhaus-Universität Weimar

Chapter Chapter 21 in Media and Change Management, 2022, pp 381-397 from Springer

Abstract: Abstract Media and communication studies can no longer simply focus on traditional media firms as the perceived “one best way” to organize media production. Research has to acknowledge that, in the wake of digitization, media industries are moving into a new era of organizational forms. This chapter focuses on relatively recent and emerging organizations, characterized by three trends: projectification, peer production, and platformization. Taking the news industry as an example, illustrative cases are presented and discussed against the backdrop of the twentieth century’s industrial production mode of news. These developments are evaluated in terms of opportunity and risk. The chapter ends with directions for future research on new organizational forms in media industries.

Keywords: Media organizations; News industry; Projectification; Peer production; Platformization (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-86680-8_21

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