Digital News Distribution and Intermediaries

Barbara Brandstetter, Jan Krone () and Juliane A. Lischka ()
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Barbara Brandstetter: Hochschule Neu-Ulm
Jan Krone: St. Pölten University of Applied Sciences
Juliane A. Lischka: Universität Hamburg

Chapter Chapter 22 in Media and Change Management, 2022, pp 399-418 from Springer

Abstract: Abstract Newspaper publishers in German-speaking countries have been facing major challenges in mastering the digital transformation. Beyond digitised news production and consumption, news media companies must also manage the transition from an analogue to a digital sales organisation. The choice of distribution channels is closely linked to normative tasks of journalism, namely, to create a public sphere in which social discourse can be effectively conducted. This article describes the analogue as well as the digital sales organisation and the role of external actors in digital distribution in the form of new intermediaries such as online kiosks, social media platforms and service intermediaries. The chapter thus lays a foundation for the design of a digital sales matrix to maintain the social function of news media.

Keywords: Digital platforms; Journalism; Newspapers; Sales organisation; Intermediaries; Media change (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_22

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DOI: 10.1007/978-3-030-86680-8_22

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