The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face

Chris Leach ()
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Chris Leach: Aytoun Consulting Ltd

Chapter 2 in How to Save the FMCG Industry, 2022, pp 11-46 from Springer

Abstract: Abstract What we will cover in this chapter: This chapter offers a fascinating review of the history of retailer and supplier collaboration, highlighting why we are at the current situation we face today. Leach couples this review with a sharp focus on the needs today of retailers and suppliers, and what is driving those needs. Leach brings together these insights to identify the questions we now need to answer as an industry.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-92986-2_2

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DOI: 10.1007/978-3-030-92986-2_2

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