How to Save the FMCG Industry

Chris Leach ()
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Chris Leach: Aytoun Consulting Ltd

in Springer Books from Springer

Date: 2022
ISBN: 978-3-030-92986-2
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Chapters in this book:

Ch 1 Introduction: Why Do We Need to Look Again at Collaboration?

Chris Leach

Ch 2 The FMCG Market: Where We’ve Come From, Where We Are Now, and the Problem We Face

Chris Leach

Ch 3 The Theory, and How It Applies to the FMCG Industry

Chris Leach

Ch 4 Collaboration in Action: Four Case Studies

Chris Leach

Ch 5 Collaboration Under the Microscope: A Cross-Case Analysis

Chris Leach

Ch 6 The New Model of Collaboration

Chris Leach

Ch 7 Summary and Conclusions: Making the Move Towards Real Collaboration

Chris Leach

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DOI: 10.1007/978-3-030-92986-2

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