Collaboration Under the Microscope: A Cross-Case Analysis

Chris Leach ()
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Chris Leach: Aytoun Consulting Ltd

Chapter 5 in How to Save the FMCG Industry, 2022, pp 165-187 from Springer

Abstract: Abstract Leach digs deeper into the four case studies from his original research, to identify patterns across the cases, looking to understand their relationship to the theory and their broader implications/significance on practice. The comparative analysis offered here helps in answering questions such as to what extent is collaboration a joint activity between the retailer and supplier? How are KAM teams being used to build collaboration? What is the role of joint business plans (JBPs) in collaboration? How is power influencing collaboration? And what is the ability of suppliers to create and capture value in the collaboration?

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-92986-2_5

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DOI: 10.1007/978-3-030-92986-2_5

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