The New Model of Collaboration

Chris Leach ()
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Chris Leach: Aytoun Consulting Ltd

Chapter 6 in How to Save the FMCG Industry, 2022, pp 189-231 from Springer

Abstract: Abstract In this chapter Leach challenges us to provide new solutions that can transform the way suppliers and retailers can collaborate together. He provides practical ideas and tools on how this can be achieved across a number of key areas that have emerged from the theory and his own original research. These are real-world proposals that look to step change collaboration and provide an even greater focus on meeting consumer and shopper needs, in order to create value for both suppliers and retailers.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-92986-2_6

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DOI: 10.1007/978-3-030-92986-2_6

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