Collaboration in Action: Four Case Studies

Chris Leach ()
Additional contact information
Chris Leach: Aytoun Consulting Ltd

Chapter 4 in How to Save the FMCG Industry, 2022, pp 87-163 from Springer

Abstract: Abstract This chapter provides a detailed review of four different FMCG supplier companies, and what is happening in reality when they look to collaborate with their retail customers. Leach answers such questions as: How do the companies choose who to collaborate with? What does the work of collaboration contain? What are the barriers to collaboration? What influence does power have in the collaboration? And how do the companies create and capture value? The cases provide answers to these questions and show examples and insights to bring into light this often ‘secretive’ area of business between the retailer and supplier.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-92986-2_4

Ordering information: This item can be ordered from
http://www.springer.com/9783030929862

DOI: 10.1007/978-3-030-92986-2_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().