The New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis

Jan-Hendrik Bucher (), Matthias Fuchs, Johanna Gollnhofer, Birte Karoline Manke, Hannah Leimert, Marco Vario and Torsten Tomczak
Additional contact information
Jan-Hendrik Bucher: University of St. Gallen
Matthias Fuchs: HES-SO University of Applied Sciences and Arts Western Switzerland
Johanna Gollnhofer: University of St. Gallen
Birte Karoline Manke: University of St. Gallen
Hannah Leimert: University of St. Gallen
Marco Vario: University of St. Gallen
Torsten Tomczak: University of St. Gallen

Chapter Chapter 3 in Consumption, Production, and Entrepreneurship in the Time of Coronavirus, 2022, pp 39-56 from Springer

Abstract: Abstract The COVID-19 crisis is disrupting and changing the lives of consumers in dramatic ways. Research and businesses face the challenge of responding to an unprecedented situation. Drawing on a three-step empirical study design, this study identifies how consumers in Germany and Switzerland reacted to financial and non-financial constraints imposed by the COVID-19 crisis. Building on these findings, we typologize consumer reactions to the COVID-19 crisis. Based on this in-depth analysis of consumer reactions, this study provides guidance to researchers and businesses during volatile times of the COVID-19 crisis.

Keywords: COVID-19; Consumer behavior during crises; Consumer reactions; Crisis studies; Mixed methods study (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93169-8_3

Ordering information: This item can be ordered from
http://www.springer.com/9783030931698

DOI: 10.1007/978-3-030-93169-8_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().