Breaking Free or Reviving the Past When Under Pressure? Italian Galleries Reacting to the COVID-19 Pandemic

Chiara Paolino () and Kevin McManus ()
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Chiara Paolino: Università Cattolica del Sacro Cuore
Kevin McManus: Università Cattolica del Sacro Cuore

Chapter Chapter 6 in Consumption, Production, and Entrepreneurship in the Time of Coronavirus, 2022, pp 105-126 from Springer

Abstract: Abstract The COVID-19 pandemic has widely affected the arts sectors and arts organizations exhibiting artworks have responded in different ways to the emergency, especially in order to recover from the damages of not being allowed to display their artworks. Art galleries have been particularly hit by this unexpected contingency: being small businesses, divided between tradition and innovation, galleries addressed the challenge of the COVID-19 pandemic in a way that is interesting to investigate. Thus, drawing from literature on identity, history, and innovation, this chapter explores how Italian galleries have relied on their traditions and values to innovate their business models. Our findings show that three approaches to the pandemic have been elaborated, ranging from mining into the past to re-elaborating an existing digital strategy, to celebrating the history of the organization in order to transform radically the business model of the gallery and to go beyond the digitalization of the commercial strategy.

Keywords: Italian galleries; Organizational identity; History; Innovation (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93169-8_6

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DOI: 10.1007/978-3-030-93169-8_6

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