Introduction to “The Strategy Planning Process”

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 1 in The Strategy Planning Process, 2022, pp 1-3 from Springer

Abstract: Abstract This chapter gives an introduction to the book. First, the importance and the challenges of strategic planning are highlighted. Then, it is explained how this book differs from other strategy textbooks. Finally, the objectives of the book are presented.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_1

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DOI: 10.1007/978-3-030-93918-2_1

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