Portfolio Analysis

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 10 in The Strategy Planning Process, 2022, pp 77-99 from Springer

Abstract: Abstract This chapter looks at the analysis of the portfolio of strategic businesses of a company. Section 10.1 briefly explains the purpose and the general idea of portfolio analysis. The two most important portfolio models, the Boston Consulting Group portfolio and the McKinsey portfolio are then presented in Sects. 10.2 and 10.3, showing the concepts and the recommendations of norm strategies for both portfolios. In three insets, the underlying theories of the market life cycle, the experience curve, and the PIMS program are summarized. Section 10.4 concludes the chapter with a process for carrying out portfolio analysis. A detailed case inset shows the portfolio analysis on the example of a retail group.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_10

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DOI: 10.1007/978-3-030-93918-2_10

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