Formulating the Corporate Strategy

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 14 in The Strategy Planning Process, 2022, pp 135-138 from Springer

Abstract: Abstract Based on the corporate strategy option that was assessed as best in Chap. 12 and the strategic objectives for that option that were defined in Chap. 13 , Chap. 14 is devoted to clarifying the remaining content-related questions and formulating the corporate strategy. Section 14.2 explains the content of a good corporate strategy and proposes a structure of it. Based on this, a process for formulating the corporate strategy is recommended in Sect. 14.3.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_14

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DOI: 10.1007/978-3-030-93918-2_14

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