Developing Project Plans for the Implementation of the Corporate Strategy

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 15 in The Strategy Planning Process, 2022, pp 139-145 from Springer

Abstract: Abstract The implementation of the corporate strategy is mainly based on project plans. Their development is the subject of Chap. 15 . After introductory remarks, different types of implementation projects are distinguished. Then Sect. 15.3 presents a process for developing project plans for the implementation of the corporate strategy and proposes a possible structure of a project plan.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_15

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DOI: 10.1007/978-3-030-93918-2_15

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