Industry Environment Analysis

Rudolf Grünig, Richard Kühn and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 17 in The Strategy Planning Process, 2022, pp 155-159 from Springer

Abstract: Abstract This chapter describes the analysis of the industry environment in which a strategic business of a company is embedded. In Sect. 17.1, it is shown how the industry environment is linked to the global environment and how it influences the strategic business of a company within that industry. Section 17.2 explains briefly the PESTEL analysis, building on the more detailed explanation in Chap. 9 . To clarify its application, it is illustrated with the help of two examples of the health sector. The chapter concludes in Sect. 17.3 with a process to carry out an industry environment analysis.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_17

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DOI: 10.1007/978-3-030-93918-2_17

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