Industry Analysis

Rudolf Grünig, Richard Kühn and Dirk Morschett
Additional contact information
Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern
Dirk Morschett: University of Fribourg

Chapter 18 in The Strategy Planning Process, 2022, pp 161-172 from Springer

Abstract: Abstract The industry analysis is a centerpiece of the strategic planning process. This chapter shows how to assess the competitive situation in an industry. After a short introduction in Sect. 18.1, Sect. 18.2 explains Porter’s five forces model and illustrates it in an inset on a capital goods producer. In Sect. 18.3, the concept of strategic groups is introduced and a qualitative approach to identify relevant strategic groups in an industry is proposed. An inset on the Swiss watch industry illustrates the forming of strategic groups in this industry. Based on these models, a process for the analysis of the relevant industries is recommended in Sect. 18.4.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-93918-2_18

Ordering information: This item can be ordered from
http://www.springer.com/9783030939182

DOI: 10.1007/978-3-030-93918-2_18

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().